I hope we are all obsessing about videos and getting our products/services/businesses out there for the world to watch?
I was on the City Sightseeing YouTube Channel today which I believe is exceptional.
I love the way their videos are branded, the emotive or exciting background music and most importantly how short their videos are before viewers switch off.
Have a look to see what I mean and keep this in mind when creating your own product/service channel. Even though City Sightseeing will have a very large marketing budget and supporting staff compliment, its good to benchmark ourselves against those who overwhelm, intimidate and are far better than ourselves, this way we are assured of growing and staying on our toes.
