This incredible article came through today which I believe you will find very interesting. Its all about whether ‘less is more?’ and how customers respond to a variety of products and the impact of browsing fatigue and indecision as a result. Very interesting to understand our customers and their shopping behaviours.
Scale vs. curation: The tension at the heart of retail
As the shopping experience increasingly moves online, there’s a key question that every retailer must answer: do customers want endless choice, or do they prefer product curation? New Google research shows the options consumers find most valuable.
