Good morning Team,
As and when you have time, please read this insightful article from Google about YouTube and how YT is just as powerful if not more powerful than Google Search for the purposes of building brand loyalty.
3 Things Brands Should Know About The Way People Shop Today
People all over the world turn to YouTube for help with products they just bought. In fact, they’re relying on YouTube for guidance and information during every part of their shopping journey, whether they’re watching unboxing videos, getting product reviews, or learning from how-to videos. This is particularly true of Gen Z, who say that YouTube is more likely than other video and social media platform to meet their top shopping needs.1
“YouTubers often give updates on how the product is doing three, six, or 12 months after purchasing, and they also will warn you about things to look out for.”
https://www.thinkwithgoogle.com/marketing-strategies/video/build-brand-loyalty
